


Wayfair Ad Dashboard Redesign
Wayfair Ad Dashboard Redesign
Wayfair Ad Dashboard Redesign
In partnership with a four-member student team, we addressed a "How might we" challenge from Audible's leadership, leading to the creation of Shortible. This AI-powered platform converts long-form audio, like audiobooks and podcasts, into captivating short-form video content. By extracting essential highlights and converting them into video snippets tailored for digital marketing, Shortible enhances audience engagement among younger demographics.
In partnership with a four-member student team, we addressed a "How might we" challenge from Audible's leadership, leading to the creation of Shortible. This AI-powered platform converts long-form audio, like audiobooks and podcasts, into captivating short-form video content. By extracting essential highlights and converting them into video snippets tailored for digital marketing, Shortible enhances audience engagement among younger demographics.
Timeline
Timeline
4 months
4 months
Tools
Tools
Asana
Asana
Mural
Mural
Google Slides
Google Slides
Team
Team
Hasneet, MBA
Hasneet, MBA
Jihoon, CS
Jihoon, CS
Shai, CS
Shai, CS
Zhilin, CS
Zhilin, CS
Jiyeon, UXD
Jiyeon, UXD
Disipline
Disipline
Industry Research
Industry Research
UX Research
UX Research
Product Ideation
Product Ideation
Product Strategy
Product Strategy
Problem
HMW enable Wayfair suppliers to extract maximum value from the ad platform, maximizing their top line and boosting their marketing ROI
HMW boost the contribution of the Ad Sales Platform to Wayfair’s overall topline