Problem
How might we make personal color more accessible and simplify the process of finding the right product?
Accessibility in Personal Color Analysis Services
Personal color analysis is often costly and not widely available in America, leading to a trend on Western beauty social media where users turn to ChatGPT to discover their personal colors.
Time-consuming and Exhausting!
Even after the analysis, finding the products that fit your personal color can be exhausting and time-consuming due to the limited resources available online.
Solution
Research
User Interview
I conducted interviews with beauty and cosmetics enthusiasts to understand their perspectives on personal color analysis,
Exisiting Product Research
I researched existing Sephora services and products to identify any offerings that provide a similar experience
In-store and Mobile App Virtual Artist
Personal color analysis is often costly and not widely available in America, leading to a trend on Western beauty social media where users turn to ChatGPT to discover their personal colors.
In-store shade matching
Personal color analysis is often costly and not widely available in America, leading to a trend on Western beauty social media where users turn to ChatGPT to discover their personal colors.
