Problem
How might we design an e-commerce platform that effectively showcases the provided services while providing users with an informational experience without overwhelming them?
Blue Shield CA study on 1,300 people survey U.S. 2022
ORC International study on 1,000 adults
Yale Sustainability 2023
Minimalistic
Typography + Layout
The minimalistic layout offers a calm shopping experience, guiding users with whitespace, simple navigation, and clear fonts. This design enhances visual appeal and user experience.
Seamless and Easy
Organized Categorization
Organized categorization ensures a seamless experience, allowing users to easily navigate and find products through clear categories and subcategories, enhancing engagement and simplifying the search process.
Stress-Free and Educational
Positive Outcome Focus
The user journey highlights the environmental benefits of buying vintage, displaying carbon savings for each product. After purchase, users are recognized for reducing emissions, with accessible educational content encouraging sustainable choices.
Efficient Navigation
+ Filters
The platform provides fast, efficient browsing with personalized filters for a tailored shopping experience, making it easy to explore a diverse product range.
User-Friendly
Shopping Experience
The platform provides a streamlined, intuitive shopping experience, ensuring easy navigation and a smooth journey for purchasing vintage items.
Research
Competitive Analysis
Our team performed a competitive analysis of vintage item business websites to pinpoint potential enhancements for Bomul. This involved evaluating diverse services and features and offering valuable insights for improvement recommendations. and
User Interview
Our team interviewed experienced second-hand shoppers, revealing a demand for socially conscious shopping online and an interest in understanding the environmental impact of overconsumption. However, users frequently express feelings of overwhelm when researching this subject and uncertainty regarding the tangible impact of their actions.
3 Key Insights
01 Demand
“I often go thrifting because I want to make more sustainable choices, but it can be hard to find what you want”
02 Overwhelmed
"I want to do more research on sustainability, but I’m worried that I’ll suck into a rabbit hole and end up feeling anxious.”
03 Uncertainty
"Although I enjoy going thrifting, I’m not really sure if second-hand shopping actually helps the environment.”
User Persona
Ideation
During our research, our team carefully assessed multiple potential solutions aimed at mitigating the emotional burden users frequently encounter with environmental-related content. Additionally, we have examined strategies to alleviate the often overwhelming experience associated with physical vintage shopping.
Opportunity
Our goal was to showcase the environmental advantages of vintage shopping via an accessible e-commerce platform.
Our team was committed to emphasizing the positive environmental impact throughout the user journey. We aimed to enhance engagement and foster sustainable practices in line with Boul's mission to deliver an enjoyable customer experience. By thoughtfully addressing environmental concerns without inducing anxiety and streamlining the shopping process, we believe we could offer an effective alternative to the complexities of traditional thrifting, aligning with our sustainable business goals.
Storyboard
I've devised a storyboard illustrating Taylor's exploration of a vintage e-commerce platform, emphasizing her transition to online thrift shopping. The narrative pays particular attention to the website's catering specifically to environmentally conscious consumers like Taylor. The storyboard showcases how the website strives to enhance user engagement and promote eco-friendly shopping practices through curated product categorization and thoughtful design.
Low-Fi Sketches
I utilized the storyboard as a blueprint to visualize Taylor's journey on the vintage e-commerce website, focusing on key interactions and user experiences. From this storyboard, I translated each frame into low-fidelity sketches, capturing the essence of the user interface, navigation flow, and key features.
Style Sheet
Take Away
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Maintaining a Close Partnership with the Client
Through this product, I learned that regular updates and feedback sessions ensure that the design team understands the client's vision, which is essential for understanding their vision, incorporating their feedback, and ultimately delivering a website that meets their objectives while providing an optimal user experience. This is
